We partnered with the NBA for their 20th edition of their Basketball Without Borders Europe camp in Wroclaw, Poland. The camp features the top junior male & female NBA prospects from across Europe and this years’ camp also saw San Antonio Spurs’ Rising Star forward, Jeremy Sochan in attendance.
Strategy
Our goal was to capture and share the Basketball Without Borders’ Camp highlights in real-time, focusing on quick, impactful content distribution via NBA Europe’s social media and directly to players. This included both video highlights as well as photography.
Results
The content was well-received, directly connecting the camp’s activities with a global audience and Jeremy Sochan even made a personal request for photos. Overall, the content effectively showcased the exceptional talent on display at the camp, and we’re excited to track the rise of Europe’s future stars.
