Sports Media Agency Corzek collaborated with Reebok and Simply British Ballers (SBB) for an event at Clapham Common. The main attraction was the Reebok Question Launch. To participate, attendees completed challenges, aiming to win these sneakers. The event was documented through a teaser video and a comprehensive recap video, showcasing the activities and participant engagement.
OUR STRATEGY
The campaign began with a cryptic video to ignite interest among the audience. As the event approached, we released an informative infographic with comprehensive details for attendees. We took charge of the creative direction and editing, drawing inspiration from Allen Iverson’s visit to Brixton in 1999. We repurposed archive footage from this visit to create new, captivating visuals that resonated with the audience, blending past and present to enhance the campaign’s appeal. SBB was responsible for filming, capturing the live excitement and energy of the event.
RESULTS
The carefully planned and executed promotional strategy paid off, with a noticeable increase in community turnout at the Clapham Common event. Engagement on SBB’s digital channels saw a significant uptick, with comments more than tripling compared to previous events. A highlight was the selection of 12 lucky winners, who each walked away with a pair of the Reebok Question sneakers, making the event not only memorable but also rewarding for the participants.
