In collaboration with Puma and Simply British Ballers (SBB), we brought the “Melo Faster Tour” to life, featuring two standout events: a competitive 1-on-1 tournament at Clapham Common and an immersive tour experience with NBA star LaMelo Ball. Participants had the chance to win exclusive tour tickets and Puma MB.02 sneakers, while also diving into the world of LaMelo with activities like the MELO basketball court and the MELOSEUM.
@sbb_uk UK 1v1 tournament to win the MB.02 “Be you” and an EXCLUSIVE chance to meet lamelo himself! Let’s see who came out on top👀😤 🇬🇧 For your chance to be selected to meet lamelo go to themelofastertour.com and sign up! #basketball #hoops #ukbasketball #fyp #sports #britishbasketball #foryou #uk #melofastertour ♬ original sound - SBB
Strategy
For the Clapham Common tournament, we produced a promotional infographic and a short-form recap video. Additionally, we captured the long-form content for SBB’s YouTube channel, overseeing the shooting before passing it on for editing.
During the Melo Faster Tour, our focus shifted to photography, capturing the vibrant atmosphere and participants’ experiences in detail.
Results
